data protection

purposes

1 - Store and/or access information on a device

Providers can:
  • Information such as B. Store and access cookies and device identifiers on the device for the processing purposes indicated to the user.

2 - Selection of simple ads

To select simple ads, providers can:
  • Use real-time information about the context in which the ad is displayed, including information about the content environment and the device used, such as: B. Device type and features, browser identifier, URL, IP address;
  • use a user's approximate location data;
  • Control the frequency of ad displays
  • control the order of display displays;
  • Prevent an ad from being displayed in an unsuitable editorial environment (brand-unsafe). Providers are not allowed to:
  • Use this information to create a personalized ad profile for future ad selection, without having your own legal basis for creating a personalized ad profile. Note: approximately means that only a rough location determination with a radius of at least 500 meters is permitted.

3 - Create a personalized ad profile

To create a personalized ad profile, providers can:
  • Collect information about a user, including their activities, interests, website visits or application use, demographic information or location to create or edit a user profile for ad personalization.
  • Combine this information with other information previously collected, including from websites and apps, to create or edit a user profile for use in personalized advertising.

4 - Select personalized ads

To select personalized ads, providers can:
  • Select personalized ads based on a user profile or other historical usage data, including past activity, interests, website visits or application use, location or demographic information.

5 - Create a personalized content profile

To create a personalized content profile, providers can:
  • Collect information about a user, including their activities, interests, visits to websites or use of applications, demographics
  • Information or location to create or edit a user profile for content personalization.

6 - Select personalized content

To select personalized content, providers can:
  • Select personalized content based on a user profile or other historical usage data, including past activity, interests, website visits or application use, location or demographic information.

7 - Measure ad performance

To measure ad performance, providers can:
  • measure whether and how ads were displayed to a user and how the user interacted with them;
  • provide reports on advertisements, including their effectiveness and performance;
  • Provide reports on user interaction with advertisements, based on data measured over the course of the user's interaction with that advertisement;
  • Provide reports to service providers about the advertisements displayed on their services;
  • measure whether an ad is displayed in an unsuitable editorial environment (brand-unsafe);
  • determine the percentage at which the ad could have been seen, including the duration (advertising chance of being noticed). Providers are not allowed to:
  • Use data about audience groups collected through survey panels or similar methods together with ad measurement data without having a separate legal basis for using market research to gain insights about audience groups.

8th - Measure content performance

To measure content performance, providers can:
  • measure and report on how content was delivered to users and how they interacted with them;
  • Provide reports on directly measurable or already known information from users who have interacted with the content. Providers cannot:
  • measure whether and how ads (including native ads) were served to a user and how the user interacted with them;
  • Use data about target groups collected through survey panels or similar methods together with content measurement data without having a separate legal basis for using market research to obtain insights about target groups.

9 - Use market research to gain insights into target groups

When using market research to gain insights about target groups, providers can:
  • provide aggregated reports to advertisers or their representatives about the audiences reached by their advertisements based on survey panels or similar methods;
  • provide aggregated reports to service providers about the audiences that have been reached by or interacted with the content and/or advertisements on their services, as determined through survey panels or similar methods;
  • Assign offline data to an online user for market research purposes in order to gain insights into target groups, insofar as providers have declared that they will compare and merge offline data sources (further processing option 1). Providers cannot:
  • measure the performance and effectiveness of advertisements that have been shown to or interacted with a particular user, without having a separate legal basis for measuring ad performance;
  • measure what content was delivered to a specific user and how they interacted with it, without having a separate legal basis for measuring content performance

10 - Develop and improve products

To develop and improve products, providers can:
  • use information to improve their existing products with new features and to develop new products;
  • create new calculation models and algorithms using machine learning. Providers cannot:
  • Carry out data processing defined in one of the other processing purposes.

Manufacturer settings

purposes

1 - Store and/or access information on a device

Providers can:
  • Information such as B. Store and access cookies and device identifiers on the device for the processing purposes indicated to the user.

2 - Selection of simple ads

Legitimate interest
To select simple ads, providers can:
  • Use real-time information about the context in which the ad is displayed, including information about the content environment and the device used, such as: B. Device type and features, browser identifier, URL, IP address;
  • use a user's approximate location data;
  • Control the frequency of ad displays
  • control the order of display displays;
  • Prevent an ad from being displayed in an unsuitable editorial environment (brand-unsafe). Providers are not allowed to:
  • Use this information to create a personalized ad profile for future ad selection, without having your own legal basis for creating a personalized ad profile. Note: approximately means that only a rough location determination with a radius of at least 500 meters is permitted.

3 - Create a personalized ad profile

Legitimate interest
To create a personalized ad profile, providers can:
  • Collect information about a user, including their activities, interests, website visits or application use, demographic information or location to create or edit a user profile for ad personalization.
  • Combine this information with other information previously collected, including from websites and apps, to create or edit a user profile for use in personalized advertising.

4 - Select personalized ads

Legitimate interest
To select personalized ads, providers can:
  • Select personalized ads based on a user profile or other historical usage data, including past activity, interests, website visits or application use, location or demographic information.

5 - Create a personalized content profile

Legitimate interest
To create a personalized content profile, providers can:
  • Collect information about a user, including their activities, interests, visits to websites or use of applications, demographics
  • Information or location to create or edit a user profile for content personalization.

6 - Select personalized content

Legitimate interest
To select personalized content, providers can:
  • Select personalized content based on a user profile or other historical usage data, including past activity, interests, website visits or application use, location or demographic information.

7 - Measure ad performance

Legitimate interest
To measure ad performance, providers can:
  • measure whether and how ads were displayed to a user and how the user interacted with them;
  • provide reports on advertisements, including their effectiveness and performance;
  • Provide reports on user interaction with advertisements, based on data measured over the course of the user's interaction with that advertisement;
  • Provide reports to service providers about the advertisements displayed on their services;
  • measure whether an ad is displayed in an unsuitable editorial environment (brand-unsafe);
  • determine the percentage at which the ad could have been seen, including the duration (advertising chance of being noticed). Providers are not allowed to:
  • Use data about audience groups collected through survey panels or similar methods together with ad measurement data without having a separate legal basis for using market research to gain insights about audience groups.

8th - Measure content performance

Legitimate interest
To measure content performance, providers can:
  • measure and report on how content was delivered to users and how they interacted with them;
  • Provide reports on directly measurable or already known information from users who have interacted with the content. Providers cannot:
  • measure whether and how ads (including native ads) were served to a user and how the user interacted with them;
  • Use data about target groups collected through survey panels or similar methods together with content measurement data without having a separate legal basis for using market research to obtain insights about target groups.

9 - Use market research to gain insights into target groups

Legitimate interest
When using market research to gain insights about target groups, providers can:
  • provide aggregated reports to advertisers or their representatives about the audiences reached by their advertisements based on survey panels or similar methods;
  • provide aggregated reports to service providers about the audiences that have been reached by or interacted with the content and/or advertisements on their services, as determined through survey panels or similar methods;
  • Assign offline data to an online user for market research purposes in order to gain insights into target groups, insofar as providers have declared that they will compare and merge offline data sources (further processing option 1). Providers cannot:
  • measure the performance and effectiveness of advertisements that have been shown to or interacted with a particular user, without having a separate legal basis for measuring ad performance;
  • measure what content was delivered to a specific user and how they interacted with it, without having a separate legal basis for measuring content performance

10 - Develop and improve products

Legitimate interest
To develop and improve products, providers can:
  • use information to improve their existing products with new features and to develop new products;
  • create new calculation models and algorithms using machine learning. Providers cannot:
  • Carry out data processing defined in one of the other processing purposes.

Special purposes

1 - Ensure security, prevent fraud and troubleshoot errors

To ensure security, prevent fraud, and resolve errors, providers can:
  • ensure that data is transmitted securely;
  • detect and prevent harmful, fraudulent, invalid or illegal activities;
  • ensure the correct and efficient operation of systems and processes - including monitoring and improving the performance of systems and processes - within the permitted processing purposes. Providers cannot:
  • Carry out data processing defined in one of the other processing purposes. Note: Data collected and used to ensure security, prevent fraud and eliminate errors. may include automatically sent device characteristics for identification, precise geolocation data and data obtained through active scanning of the device. Identification characteristics without separate disclosure and/or opt-in.

2 - Technically deliver ads or content

To provide information data and respond to technical requests, providers can:
  • use a user's IP address to display an ad over the Internet;
  • respond to a user's interaction with an ad by redirecting the user to a landing page;
  • use a user's IP address to deliver content over the Internet;
  • respond to a user's interaction with content by redirecting the user to a landing page;
  • Use information about the device type and its ability to display ads or content, e.g. B. to provide advertising material or video files in the correct size and in a format supported by the device. Providers cannot:
  • Carry out data processing defined in one of the other processing purposes.

Characteristics

1 - Merge with offline data sources

Providers can:
  • Combine data collected offline with data collected online for complementary use for one or more processing purposes or special processing purposes.

2 - Link different devices

Providers can:
  • deterministically determine that two or more devices belong to the same user or household;
  • probabilistically determine that two or more devices belong to the same user or household;
  • Actively query device properties for probabilistic identification if users have allowed providers to actively query device properties. (Special processing option 2).

3 - Receive and use automatically sent device properties for identification

Providers can:
  • an identifier using automatically transmitted device characteristics such as IP address or browser identifier.
  • Using such an identifier to attempt to recognize a device Providers are not allowed to:
  • from data resulting from the active query of certain properties of a device - e.g. B. the installed fonts or the screen resolution - create an identifier;
  • use such an identifier to re-identify a device.

Special features

1 - Use precise location data

Providers can:
  • process precise location data in order to use it for one or more processing purposes. Note: “Accurate Location Data” means that there are no restrictions on the accuracy of the location; this can be accurate to within a few meters.

2 - Actively query device properties for identification

Providers can:
  • from data resulting from the active query of certain properties of a device - e.g. B. the installed fonts or the screen resolution - create an identifier;
  • use such an identifier to re-identify a device.